On a book about Mexican avant-garde art, both Modernism as well as the Revista Moderna (1898-1911) are required references. This publication reported on the fruits of the second era of Latin American modernism, which was as audacious as the first in literary terms, as well as the most brilliant regarding the visual arts, thanks to the publication of Julio Ruelas’ illustrations, among other reasons. Its sphere of influence reached throughout the continent; it once again established the undeniable relevance of Mexican culture on the horizon of the international avant-garde. José Juan Tablada (1871-1945) was an enthusiastic collaborator on Revista Moderna, after having overcome a long period of silence and crises of depression. His collaboration was comprised of two stages (over the 13-year life of the magazine): assiduous work on the editorial staff in the first, and publication of poems, articles, critiques, essays, translations, stories, reviews, and biographical sketches during the second one. It is evident that Tablada contributed to defining the magazine’s editorial profile, wherein significant space was devoted to the visual arts in a way that emphasized their modern character, although in the terms of the turn of the century culture. Above all, it was in this magazine that he forged the art criticism that from that time forward would help to shape the distinctive profile of the Mexican avant-garde.