In 1958, Industrias Kaiser Argentina (IKA), a motor car company, headquartered in the province of Córdoba, launches an art dissemination project when it organizes the I Salón IKA [First IKA Salon]. While IKA limits this first salon to artists from Córdoba, the four subsequent events would extend invitations to sixteen rural provinces. In 1961, when it decides to broaden the plan to the national level, IKA organizes a biennial painting competition that includes international participation. These Bienales Americanas de Arte [Latin American Art Biennials] (BAAs) would serve as a promotional vehicle for IKA. At the same time, they would showcase the company’s Pan-Americanist policies, which were supported and promoted by the OAS. The document selected is the initial plan for carrying out the BAAs. Thus, it states that at the first Biennial (1962), the only discipline would be painting, and the participating countries would be Brazil, Chile, Uruguay and Argentina. The second, planned for 1964, would add more disciplines, and the participating countries would be broadened to include all Latin American countries. Finally, the plan for 1966 was to extend the competition to the entire continent. While the number of countries participating did gradually increase from one competition to the next, participation never did reach the targets set forth in the initial plan. Ten countries participated in the II BAA [Second BAA]: Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, Venezuela and Argentina. There were only two additional countries participating in the III BAA [Third BAA]: Mexico and Guatemala.