The image of a mask was used as a prop in the happening called La Cultura de la Felicidad [The Culture of Happiness], which was staged as part of the Arte de Sistemas [Systems Art] exhibition (Buenos Aires: Museo de Arte Moderno, July 1971). The experience consisted of giving each member of the audience a cardboard mask with a smiling face—which they were required to wear. The masks were inscribed with both a text that warned “citizens” of the consequences of not wearing them, and a decalogue. 

The Centro de Estudios de Arte y Comunicación [Center for Art and Communication Studies (CEAC)] was founded in 1968. Shortly after its first public event at the Galería Bonino in August-September of 1969, its name was changed to Centro de Arte y Comunicación (CAyC). Over the course of time and under the leadership of its director and theoretician, Jorge Glusberg, the CAyC sponsored a number of artists. The Grupo de los Trece [Group of Thirteen] was created in 1971, and included Jacques Bedel, Luis Benedit, Gregorio Dujovny, Carlos Ginzburg, Víctor Grippo, Jorge González Mir, Vicente Marotta, Luis Pazos, Alfredo Portillos, Juan Carlos Romero, Julio Teich, Horacio Zabala, Alberto Pellegrino, and Glusberg himself. After a time, some of the original artists left the group and others joined, and in about 1975 Bedel, Benedit, Grippo, Portillos, and Glusberg formed the Grupo CAyC.    As part of the interdisciplinary activities that were among the CAyC’s earliest priorities after it was founded in1969 (Qué es el CEAC?, in Primera muestra del Centro de Estudios de Arte y Comunicación de la Fundación de Investigación Interdisciplinaria presentada en la Galería Bonino de Buenos Aires [What is the CEAC?, first exhibition by the Foundation of Interdisciplinary Research Center for Art and Communication Studies presented at the Galería Bonino in Buenos Aires] in August-September, 1969), the Center began to organize courses and seminars taught by well-known scholars. In 1973, the CAyC’s Escuela de Altos Estudios [School of Higher Education] was founded as an umbrella for activities of this kind.