The fondness of Mexican estridentistas for the “new spirit” is evidenced in their cult of several technological advances.Estridentismo was an early Mexican avant-garde movement, which arose in 1921, parallel to the muralist movement. Its creator and for some time sole member was Manuel Maples Arce (1898-1981), a poet from Veracruz who rebelled against modernist poets and academic painting. Related to Dadaism, Futurism, Ultraism, and Creationism—in its European and Latin American manifestations—Estridentismo was a movement centered on strategies to create disturbance, and closely devoted to a mechanical aesthetics. The followers of the movement, estridentistas, tended toward new urban sensory values in which experiences accumulated simultaneously, at the rhythm and speed of modern life. The very name of the movement refers to city noise, as well as to their wish to be heard for its embedded transgressions and excesses.It was a movement of artists devoted to literature, music, painting, engraving, photography, and sculpture. The movement’s center of operations was El Café de Nadie in Mexico City. Later on, it transferred to the city of Xalapa (Veracruz) where its members became involved in an educational revolution. It counted with several publications such as the magazines: Ser, Irradiador and Horizonte.