Lucia Santaella Braga (b. 1944) is one of the leading art technology theoreticians and one of the most active figures in the field. She has written about ten books on the subject of her semiotic studies, based on the terminology and approach of Charles Sanders Pierce, in which she analyzes the creative and perceptive process involved in artistic events that are transformed or generated by new technological media. She is the senior professor for the postgraduate Comunicação e Semiótica program at the PUC-SP (Pontifícia Universidade Católica de São Paulo), where she coordinates postgraduate courses on Tecnologías da Inteligencia and Design Digital. Santaella is currently the director of Cimid (Centro de Investigação em Mídias Digitais).
The title of this essay plays on the ambiguity of the term “Outr(a)idade,” which means otherness and a different age.
[As complementary reading on this subject, see the following articles in the ICAA digital archive: by Julio Plaza “Imagemega” (doc. no. 1111133); by Arlindo Machado “Rumo à imagem sintética” (doc. no. 1111102); and two other articles by Santaella: “As especulações holográficas de [José] Wagner” (doc. no. 1111027), and “A imagem pré-fotográfica, fotográfica, pós-fotográfica” (doc. no. 1110929)].