Documents of 20th-century Latin American and Latino Art

www.mfah.org Home

IcaadocsArchive

Document first page thumbnail
  • ICAA Record ID
    780955
    TITLE
    Klaxon
    IMPRINT
    São Paulo, Brasil : [s.n.], 15 maio 1922
    LANGUAGES
    Portuguese
    TYPE AND GENRE
    Journal article – Other
    BIBLIOGRAPHIC CITATION
    "Klaxon." Klaxon (São Paulo, Brazil), no. 1 (May 1922): 1-3.
    GEOGRAPHIC DESCRIPTORS
Synopsis

The editorial-manifesto for the first issue of Klaxon - mensário de arte moderna introduces the magazine as a publication designed to “clarify and reflect on” the aftermath of the Semana de Arte Moderna event that was held in São Paulo in 1922. The document reads like a manifesto, rejects linking the Brazilian modernist movement to Italian futurism, and posits “klaxism” as an autonomous form of thought that is based on an “experimental and internationalist” point of view. The text also provides an insight into what would become the magazine’s constant inner struggle between its desire for openness to foreign ideas and its keen interest in locally produced art.   

Leia esta sinopse em português
Synopsis

O editorial da primeira edição de "Klaxon" anuncia a revista como uma publicação para "esclarecer e refletir" o momento posterior à Semana de Arte Moderna de 1922. Em tom de manifesto, o texto nega qualquer associação do movimento moderno brasileiro com o futurismo italiano e implanta o "klaxismo", um pensamento independente baseado na psicologia "experimental e internacionalista".

Revert to English synopsis
Annotations

Klaxon - mensário de arte moderna is unquestionably the first magazine to identify itself as being devoted entirely to modern art. Launched in the wake of the Semana de Arte Moderna event in São Paulo in 1922, the magazine published a total of nine issues between May 1922 and January 1923. Like other Brazilian magazines in the 1920s—Estética, Festa, A Revista, Revista de Antropofagia, Terra Roxa e Outras Terras, and VerdeKlaxon was known for its innovation and audacity, but was more innovative and bolder than its peers. The magazine’s first issue (dated May 15, 1922) already stood out for its extremely modern layout and graphic design. The arrangement of the letters on the cover, organized around a huge A to spell out the word klaxon, suggest a Dadaist collage. Fusing modern art, technology, and business, the magazine glorifies contemporary urban life and venerates the idea of progress. It was also the first Brazilian magazine to publish movie reviews. It was one of the earliest and most successful advertising vehicles in Brazilian publishing, but was unable to keep the bulk of its subscribers and advertisers because of its anti-establishment stance.       

 

The Brazilian poet and movie critic Guilherme de Almeida (1890–1969) was responsible for Klaxon’s graphic design. Contributors to the magazine included Mário de Andrade (1893–1945), Oswald de Andrade (1890–1954), Sérgio Buarque de Holanda (1902–82), Sérgio Milliet (1898–1966), Luis Aranha (1901–87), and Rubens Borba de Moraes (1899–1986). Between them they produced articles, worked on graphic design, and selected poems, essays, and music reviews. The magazine also had foreign correspondents: Albert Ciana in Switzerland, L. Charles Baudouin (1893–1963) in France, and Roger Avermaete (1893–1988) in Belgium. Each issue of the magazine included a print of a work by a noted Brazilian artist, such as Emiliano Di Cavalcanti, Victor Brecheret, John Graz, and others.  

 

The final two editions of the magazine were combined and published together as a double issue in January 1923. Cosac-Naify published a facsimile edition with an editorial commentary in 2013.  

Leia este comentário crítico em português
Annotations

"Klaxon - mensário de arte moderna" é a primeira publicação que se manifesta inteiramente dedicada à arte moderna. Como está dito neste editorial, o periódico faz um elogio à vida urbana, ao cinema, aos "chorões" do grupo musical 8 Batutas etc. Na capa da revista, a disposição gráfica dos tipos que formam a palavra klaxon (buzina) lembra uma colagem dadaísta. Consequência da Semana de 1922, o periódico circulou entre 1922 e 1923, em São Paulo, com equipe formada por Guilherme de Almeida, Mário de Andrade, Rubens Borba de Moraes, Oswald de Andrade, Luís Aranha, Sérgio Milliet, Sérgio Buarque de Hollanda e Charles Baudoin, entre outros.

 

b- Revistas modernistas e divulgação da arte moderna

Revert to English annotations
Researcher
Equipe Brasil: José Augusto Ribeiro
Team
FAPESP, Sao Paulo, Brazil
Location
Biblioteca Mário de Andrade - Seção de Obras Raras