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This article reviews a number of exhibitions, including Alfredo Londaibere’s show at the Centro Cultural Ricardo Rojas. The reviewer describes Londaibere’s work as “a nod to a variety of styles used in romantic landscape painting that includes references to the world of comic strips.” According to Magdalena Jitrik, this is reminiscent of nineteenth-century painting and recalls the origins of the graphic image.


The Centro Cultural Ricardo Rojas was a very important place in Argentine art circles during the 1990s. It was founded in 1984 as a cultural extension of the University of Buenos Aires, a place to organize activities such as classes, talks, film showings, and such. A few years later, in 1989, the Galería del Centro Cultural Ricardo Rojas [Gallery of the Ricardo Rojas Cultural Center] was opened in the entrance hall, under the direction of the artist and art critic Jorge Gumier Maier, who was soon joined by Magdalena Jitrik. Alfredo Londaibere became the director in 1997.    

Beginning as a space on the fringes of the Buenos Aires art scene, the Centro Cultural gained considerable visibility in 1991–92. The artists involved in “el Rojas” (Fabián Burgos, Graciela Hasper, Feliciano Centurión, Martín Di Girolamo, Alberto Goldestein, Sebastián Gordín, Miguel Harte, Agustín Inchausti, Luis Lindner, Nuna Magiante, Emiliano Miliyo, Esteban Pagés, Ariadna Pastorini, Marcelo Pombo, Cristina Schiavi, Enrique Marmora, Sergio Vila, Benito Laren, Omar Schiliro, Alfredo Londaibere, and Liliana Maresca, among many others) began to receive invitations to show their work in key spaces such as either the ICI (Instituto de Cooperación Iberoamericana) [Iberian-American Cooperation Institute], the Centro Cultural de España, or Galería Ruth Benzacar. 

Their references to the poetics of the past—including Pop, minimalism, and concrete art (reformulated into very personal expressions), with a nod to kitsch—have emerged as their defining traits. In the late 1990s the artists involved in “the Rojas group” were considered to be the representatives of Argentine art of the 1990s. 

From the earliest days of the center’s existence, the art critic Fabían Lebenglik (born 1961) reviewed exhibitions presented at the Centro Cultural Ricardo Rojas for the visual arts section of the Página/12 newspaper on Tuesdays. In this case, he is reviewing the Alfredo Londaibere show. 

Also included is the invitation to Alfredo Londaibere’s exhibition at “el Rojas,” titled Alfredo Londaibere invita a Ud . . . [Alfredo Londaibere Invites You . . .], and illustrated with a color photograph of one of his works.

Natalia Pineau
Fundación Espigas, Buenos Aires, Argentina
Courtesy of Fabián Lebenglik, Buenos Aires, Argentina
Biblioteca Nacional, Buenos Aires, Argentina.