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This article is a review of the Premio Torcuato Di Tella 1966 [The Torcuato Di Tella Prize of 1966]; it describes the panorama and points out that on this occasion the Pop artists have rediscovered the attitude of creation; within it the personal is untransferable and inalienable. It likewise states that the objects appear to have once again acquired subjective value. It indicates that the most “de-personalized” artists are Puente and [Cesár] Paternosto, who look for optical effects without psychological projections.
The Premio Instituto Torcuato Di Tella [The Torcuato Di Tella Institute Prize] was established in 1960, a few months after the creation of the Centro de Arte del Instituto Torcuato Di Tella (ITDT) [The Art Center of the Torcuato Di Tella Institute]. The Centro was run by a board composed of Lionello Venturi, Ricardo Camino, Guido Di Tella and Jorge Romero Brest. The Centro was dedicated to the dissemination and promotion of the visual arts as well as to maintaining contact with other centers linked to national and foreign production. The Premio ITDT was created within this framework with the intention of awarding opportunities to young Argentinean artists to enrich their experiences abroad. The Premio ITDT not only awarded prizes/scholarships, but also favored the dissemination of international art within the local scene. This made it an important institution for the renaissance of the visual arts at the time. The prize was awarded to both national and international artists until 1967, with a few variations according to the given year. In 1967 it became known as the Experiencias Visuales [Visual Practices]. Later, in 1968 and 1969 it became known solely as Experiencias [Practices]. In 1963 Romero Brest resigned as director of the Museo National de Bellas Artes [The National Museum of Fine Arts] and accepted the position of director of the Centro de Artes Visuales of the ITDT. In 1966, the Premio was solely national in scope.This document demonstrates the foundations of the Argentinean criticism of the Premio Torcuato Di Tella, as well as the reception the latter experienced, especially in relation to the works and the Premio’s reputation. It is important to note that the prize of 400,000 pesos came to replace the customary scholarship to study abroad.