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This negative critical commentary by Daniel Alberto Dessein points out that, although the exhibition costs of La Menesunda [Hodgepodge] were well-known, its content proved so surprising to the public that it became reminiscent of the millions invested to create a “mala copia del Tren Fantasma de los parques de diversiones” [bad copy of the Ghost Train found in amusement parks].


The Premio Instituto Torcuato Di Tella [Torcuato De Tella Institute Award] was established in 1960, a few months after the creation of the Centro de Arte del Instituto Torcuato Di Tella (ITDT) [Art Center at the Torcuato Di Tella Institute]. The latter organization was run by a board composed of Lionello Venturi, Ricardo Camino, Guido Di Tella and Jorge Romero Brest. The  Art Center was dedicated to the dissemination and promotion of the visual arts as well as to maintaining contact with other centers linked to national and foreign production. The Premio ITDT was created within this framework with the intention of awarding opportunities to young Argentinean artists to enrich their experiences abroad; nevertheless, the Premio ITDT not only awarded prizes/scholarships, but also favored the dissemination of international art within the local scene. This made it an important institution for the renovation of the visual arts at the time. The prize was awarded to both national and international artists until 1967, with a few variations according to the given year. Afterwards it became known as the Experiencias Visuales 1968 [The 1968 Practices] and Experiencias 1969 [The 1969 Practices]. In 1963 Romero Brest resigned as Director of the Museo National de Bellas Artes [The National Museum of Fine Art] and accepted the position of Director of the Centro de Artes Visuales of the ITDT [Center of Visual Arts at the ITDT].
La Menesunda was a happening based on a project [conceived] by Marta Minujin and Rubén Santantonín, with the collaboration of Pablo Suárez, David Lamelas, Rodolfo Prayón, Floreal Amor and Leopoldo Maler. It took place from May 18 to June 6, 1965. It was composed of various environments that produced different situations: a half-lit room, a dark chamber, a glass capsule with rain made of torn paper, a cold vault, etc. It was conceived within the spirit of ¡Revuélquese y viva! [Roll Around and Live!], a work acquired by the ITDT from Minujín in 1964. La Menesunda attracted attention; it also allowed for a consideration of the controversy provoked by Pop Art in Argentina. 
This article was selected because it documents the dissemination of the activities of Instituto Torcuato Di Tella of Buenos Aires throughout the city of Tucumán; especially with relation to the alternatives raised by La Menesunda as well as its relation to the public.

Cristina Rossi
Fundación Espigas, Buenos Aires, Argentina
Courtesy of Daniel Dessein, Buenos Aires, Argentina
Universidad Torcuato Di Tella Buenos Aires, Argentina. Archivos Di Tella.