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This article reports on the round table organized by the Museo de Arte Moderno of Buenos Aires regarding the new attitude of artists; it also offers some of the opinions proposed [during the event]. The debate was coordinated by the director of the museum, Hugo Parpagnolli, and was attended by approximately 200 people. Ernesto Deira, Armando Durante, Kenneth Kemble, Florencio Méndez Casariego, Marta Minujín, Pablo Suárez and Luis Felipe Noé participated in [the round table]. The topics discussed included the participation of the public, the importance of the image, the necessity of impacting the public and the question of whether to imitate international trends.


This article was selected because it documents the alternatives raised by the artistic proposals presented, among other venues, at the Premio Torcuato Di Tella during those years. The article also sheds light on the range and impact of the controversy surrounding Pop Art on the Argentinean cultural field.

Cristina Rossi
Fundación Espigas, Buenos Aires, Argentina
Universidad Torcuato Di Tella Buenos Aires, Argentina. Archivos Di Tella.