Documents of 20th-century Latin American and Latino Art Home


Document first page thumbnail
Editorial Categories [?]

This essay examines the relationship between artists and the consumer society, and claims that the latter seeks to create destructible goods and false needs. Aldo Pellegrini claims that the goal of the consumer world is to annihilate the artist by insisting that there is no need for art. The context for these remarks was an exhibition that sought to confront the consumer world.


Aldo Pellegrini (1903-1973) was a poet, playwright, essayist, art critic, and a moving force in Argentine cultural circles. He was an early promoter of Surrealism, and directed several publishing projects. He was also an active supporter and promoter of the various expressions of Abstract act, and provided encouragement to groups such as Artistas Modernos de la Argentina [Modern Artists of Argentina] and the Asociación Arte Nuevo [New Art Association].

The exhibition ran from June 11- July 26, 1971, at the Galería Carmen Waugh which, under the management of the Chilean promoter whose name the gallery bears, operated in Buenos Aires from 1969 to 1976. The exhibition featured the works of Líbero Badii (1916-2001), Horacio Coll, Enio Iommi (1926), Alberto Heredia (1924-2000), and Aldo Paparella (1920-77). 

This essay by Pellegrini has been chosen because, as with the exhibition itself, it became a form of group manifesto vis-á-vis the challenges confronting art in a consumer society.

Cristina Rossi.
Fundación Espigas, Buenos Aires, Argentina
Fundación Espigas.