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  • ICAA Record ID
    737743
    TITLE
    El arte de los calogramas : Torres Zubieta / Por el Duende de las Vizcaínas
    IN
    El Universal Ilustrado (México, D. F., México). -- No. 300 (Feb. 8, 1923)
    DESCRIPTION
    p. 19 : ill.
    LANGUAGES
    Spanish
    TYPE AND GENRE
    Journal article – Essays
    BIBLIOGRAPHIC CITATION
    Valle, Rafael Heliodoro. "El arte de los calogramas: Torres Zubieta." El Universal Ilustrado (Mexico City) 6, no.300 (February 1923): 19.
    TOPIC DESCRIPTORS
    NAME DESCRIPTORS
Synopsis

This article is a commentary about the unsuccessful display in New York of the calogramas [also known as Kallograms] by the Mexican José de Torres y de Palomar, among other reasons, for having refused to transform his graphic proposals into advertising logos. It also describes how his son, José Torres Zubieta, continued the graphic tradition of the callograms after his father´s untimely death.

Annotations

The “calograma” is an invention by José de Torres y de Palomar. It somehow condenses the visual idea of the calligrams by Guillaume Apollinaire (1880-1918) in which the artist—in addition to typographical designs, such as the initials of a name—adds certain figurations. The result being a psychic caricature; or else, the inclusion of a visual element associated with the subject, meant to function as an identifier. 

The impulse achieved through graphics and caricature by Mexican artists such as Marius de Zayas (1880-1961), Emilio Amero, or Miguel Covarrubias is noteworthy, as well as how they tried their professional luck in the United States, given the developed editorial industry, particularly the illustrated press. Several of Torres Zubieta’s works were appreciated at the exhibit of activist art groups.

Researcher
Francisco Reyes Palma : CURARE A.C.
Team
CURARE, Espacio crítico para las artes, Mexico City, Mexico
Credit
Courtesy of El Universal de México, Mexico City, Mexico
Location
Instituto de Investigaciones Bibliográficas : Biblioteca Nacional/Hemeroteca Nacional