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  • ICAA Record ID
    1155928
    AUTHOR
    Vielma, María de los Ángeles
    TITLE
    John Lange : entre blanco y negro / María de los Ángeles Vielma
    IN
    Revista Estampas (Caracas, Venezuela). -- Dic. 12, 1993
    DESCRIPTION
    p. 10-11 : ill.
    LANGUAGES
    Spanish
    TYPE AND GENRE
    Journal article – Interviews
    BIBLIOGRAPHIC CITATION
    Vielma, María de los Ángeles. "John Lange : entre blanco y negro." Revista Estampas (Caracas, Venezuela), December 12, 1993
    TOPIC DESCRIPTORS
    NAME DESCRIPTORS
    GEOGRAPHIC DESCRIPTORS
Editorial Categories [?]
Synopsis

The journalist María de los Ángeles Vielma interviews John Lange. During the conversation, Lange talks about how he got started as an artist, and about the role he played in the launch of the graphic design industry in Venezuela. Vielma stresses the importance of Lange’s involvement in the training of designers in the 1960s, when the Instituto de Diseño Neumann was founded in Caracas. She also mentions Lange’s work as a designer of theater sets, posters, artists’ books, and museum plans.

Annotations

When the journalist María de los Ángeles Vielma interviewed the graphic designer John Lange (b. 1932), their conversation yielded some interesting information about the artist’s training and career. Though general in scope, this article sheds light on a period in the history of design in Venezuela when most artists were self-taught. This document presents that little-known period from Lange’s point of view as, in addition to reminiscing about the start of the graphic design industry, he describes a country in flux as it abandons its provincial roots and embraces modernity. This document also explains how Lange got his start as a professional graphic designer and as an instructor at the Instituto de Diseño Neumann, where he taught the country’s first generations of academically trained graphic designers. Vielma shows how important it was to formalize training programs for the graphic arts, and how this process was an integral part of Venezuela’s economic development. The record of the interview testifies to Lange’s versatility, as he took his art to a third dimension and designed theater sets and museum plans in an attempt to deepen his expressive abilities. The article also documents the importance of editorial design and poster design, which is where Lange expresses the full range of his creativity. In his opinion, with enough sensitivity, “nothing is out of bounds, everything can be used to communicate."

Researcher
Milagros González
Team
Fundación Mercantil, Caracas, Venezuela
Credit
María de los Ángeles Vielma, 1993