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  • ICAA Record ID
    1123169
    TITLE
    Fabulous party at lace
    DESCRIPTION
    [1] leaf
    LANGUAGES
    English
    TYPE AND GENRE
    Invitation – Other
    BIBLIOGRAPHIC CITATION
    Galería LACE (Los Angeles Contemporary Exhibitions). Party invitation. Los Angeles, October 31, 1978.         
    TOPIC DESCRIPTORS
    NAME DESCRIPTORS
    GEOGRAPHIC DESCRIPTORS
Synopsis

This is a flyer invitation to a “Fabulous Halloween Party at LACE” at the Los Angeles Contemporary Exhibitions (LACE) Gallery at 240 S. Broadway Street organized by artists Gronk and Patssi Valdez of the Asco Collective on October 31, 1978.

The invitation is an example of the image/text flyers produced by the Asco, conceptual art collective. In the group’s characteristic use of images and text, the idea becomes more important than the object in an absurdist dialogue that questions reality, thus challenging stereotypes and myths. In this particular flyer, Gronk recounts the success of the March 1978 [Jerry] Dreva/Gronk exhibitions and the mass suicide of mannequins flying from a 4th floor onto Broadway Street in Los Angeles. Gronk asks "What if we die?" followed by the assertion that in the 1960s, "400 people were slaughtered in a downtown street and were swept away at their own expense." He invites guests to place bets on what the 1970s will be known for.

This flyer was sent as mail art around the U.S. In this particular case, the recipients were the Michigan-based RAM Collective member Ana Luisa Cardona, her husband Julio Perazza, and son Simon Perazza.    

 

Annotations

The East Los Angeles-based Asco Collective was active between 1971 and 1987 and counted among its core members Harry Gamboa, Jr.; Gronk; Patssi Valdez; and William “Willie” F. Herrón III.

The Los Angeles Contemporary Exhibitions (LACE) Gallery was founded in 1978 by a group of artists, among them Gronk and Harry Gamboa, Jr. of the Asco Collective, with a grant from the Comprehensive Employment and Training Act (CETA). Scholar Chon A. Noriega says in his book Urban Exile: Collected Writings of Harry Gamboa Jr. (1998: 5), “LACE was perhaps the first arts center in downtown Los Angeles, appearing before the creation of the Cultural Affairs Department and MOCA [Museum of Contemporary Art].” 

Ana Luisa Cardona was a member of the University of Michigan-based Raza Art and Media Collective, which was active between 1974 and 1979. During these years, RAM Collective became interested in developing a wider network of exchange and communication with other art collectives in Illinois, Texas, and California such as MARCH, Con Safo, and Asco, respectively. With regards to Asco, RAM Collective found a source of inspiration in their conceptual approach toward an alternative Chicano art. RAM Collective published the work of Asco’s artists in the third (September 1, 1976) and fourth issues (June 1, 1977) in their eponymous journal.

For additional information on Gronk and Asco see: Benavidez, Max, Gronk. Los Angeles: UCLA Chicano Studies Research Center, 2007; Kosiba-Vargas, Zaneta. “Harry Gamboa and ASCO: The Emergence and Development of a Chicano Art Group, 1971–1987” (Ph.D. diss., The University of Michigan, 1988); and the previously cited Urban Exile: Collected Writings of Harry Gamboa Jr., edited by Noriega.

 

Researcher
Olga Herrera
Team
Institute for Latino Studies, University of Notre Dame, South Bend, USA
Credit
Reproduced with permission of Gronk, Los Angeles, CA