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  • ICAA Record ID
    1107517
    TITLE
    Arte Pop : procedimientos y finalidades / Juan Acha
    IN
    El Comercio (Lima, Perú). -- May. 25, 1969
    DESCRIPTION
    p. 38-39 : ill.
    LANGUAGES
    Spanish
    TYPE AND GENRE
    Journal article – Essays
    BIBLIOGRAPHIC CITATION
    Acha, Juan. "Arte Pop : procedimientos y finalidades."El Comercio (Lima, Perú).  May 25, 1969, 38-39.
    TOPIC DESCRIPTORS
Synopsis

This text by Juan Acha is an important contribution to the debate that arose when Luis Zevallos Hetzel’s work, Motociclista No. 3, won the grand prize at the painting competition organized by the Festivales de Ancón. Acha questions the accusation of plagiarism and he denounces the moralist tone of the detractors of this type of artistic conception. The article emphasizes that the criticisms arise from those who are unaware of the reproduction methods characteristic of Pop Art, and of other current art trends. Citing international examples, Acha discredits the accusations of plagiarism by arguing that “the advertisement is an object for the Pop artist, just as a vase would be for a naturalist;” the essence of Pop Art is not contained within the image, but instead in its dimensions, color, and repetition. The author offers insight into Pop Art, stating that producing “open” and “cold” works incites the viewer to bestow meaning on the objects given that it “does not state anything explicitly.”

Annotations

This article by Juan Acha is exceptional because it offers reflections based on theory—stripped of moralism—during the great controversy generated by the grand prize winner in the painting competition at the Festivales de Ancón in 1969. This was one of the events that marked the culmination and break with the cosmopolitan avant-garde on the Peruvian arts scene of the 1960s.

 

Ancón was then a stylish spot located on the outskirts of Lima. During the summers, it offered music, theater, as well as conferences and a painting competition that generated much attention (in that year). After the results were announced, Caretas magazine published a letter that argued the winning work—Motociclista No. 3 by Luis Zevallos Hetzel—had been plagiarized because it was a “faithful copy” of an advertisement published in the United States for a brand of motorcycles. In the same competition, a (playfully erotic Pop) painting by Ugo Camandona, an Italian painter and ceramics artist, won an honorable mention; he was based in the country and had also been accused of plagiarism. Both complaints stirred debate on the value of “originality” in modern art, as well as the processes and actions of Pop Art within a consumer society. The anachronistic nature of this controversy revealed the limited penetration of avant-garde ideologies within this cultural space that proved reluctant to embrace the radical transformation that art had already undergone on an international level. This all occurred within a local context increasingly dominated by the nationalistic Revolutionary Government of the Armed Forces (1968–75) led by General Juan Velasco Alvarado.

 

[As complementary reading, see in the ICAA digital archive the following texts by Juan Acha: “Las bienales en América Latina de hoy” (doc. no. 1079465); “¿Está aún vigente la pintura figurativa?” (doc. no. 1097217); “Consideraciones estéticas: Szyszlo en el I. A. C.” (doc. no. 1292805); “En busca de un autor para Túpac Amaru: una candente polémica” (doc. no. 1107496); “La vanguardia pictórica en el Perú” (doc. no. 1142850); “El Homenaje al cuadrado de Josef Albers” (doc. no. 1293025); “El video” (doc. no. 1097190); and “Teoría y práctica de las artes no objetualistas en América Latina” (doc. no. 1088533). See also these texts by Acha on the controversial homage to Sérvulo Gutiérrez: “Artes Plásticas: Sérvulo Gutiérrez” (doc. no. 1107586); “La pintura de Sérvulo” (doc. no. 1107534); “Polémica sobre el homenaje a Sérvulo: Juan Acha responde a Juan Ríos” (doc. no. 1107568); and “Polémica sobre el homenaje a Sérvulo: Juan Acha responde a Juan Ríos; hija de Sérvulo protesta porque el IAC se negó a exhibir el primer cuadro de su padre” (doc. no. 1107551)].

Researcher
Daniel Contreras Medina / Gustavo Buntinx
Team
Museo de Arte de Lima, Lima, Peru
Credit
Courtesy of the personal archive of Mtra. Mahia Biblos, Mexico City, Mexico